Category Archives: Journalism

The Growing Power of Journalism

Yes, you read that correctly. Despite all the tales of the death of journalism due to the advent of the digital age, it just isn’t so. Agreed, old school print, television and radio journalism has taken a hit, but for…

By Daniel Tan | September 18th, 2013 | 0 Comment

A Day of a Journalist – What Attracts Us and What We Ignore

Every business no matter the size can greatly benefit from the services of a professional journalist to increase profits and media coverage.. Journalists today come in many different forms and personalities and there are a variety of ways of grabbing…

By Daniel Tan | August 23rd, 2013 | 0 Comment

Targeting Journalists as a Small Business Owner

Targeting Journalists as a Small Business Owner

Where Do I Send My Great Press Release? Hold off and don’t press “send” until you’ve done some research. A shotgun approach when courting journalists isn’t likely to provide the results your small business needs. First, do your homework. Identify…

By Daniel Tan | August 15th, 2013 | 0 Comment

Picking the Best Journalist for Your Company

Know Your Local Media The likelihood that your Press Release or media pitch will be picked up has everything to do with the journalists you target to receive them. How do you choose? What do you look for? Selecting the…

By Daniel Tan | June 25th, 2013 | 0 Comment

Strategically Communicating with Your PR Specialist and Journalist

Key Players in Your Success A strong Public Relations campaign is important to your company’s success. And two critical relationships for good PR are between you and (1) your PR specialist and (2) at least one strong and connected journalist…

By Daniel Tan | June 14th, 2013 | 0 Comment

Thinking About Your Business Development From a Journalistic Perspective

Growth, expansion, and development are some of the most significant priorities of any major business. Business development is a broad term that refers to the many ways in which a business attempts to grow, develop and expand. There are many…

By Daniel Tan | June 6th, 2013 | 0 Comment

Repairing the Relationship Between Journalism and Public Relations

Why Can’t We Be Friends? There has been an adversarial relationship between PR professionals and journalists, well, forever. As a PR person, your goal is to get positive media exposure for your company; theirs is to get a great story….

By Daniel Tan | May 29th, 2013 | 0 Comment