Category Archives: Media Relation

Social Networking Has Become a Big Deal For Your Business

In order for your company to reap the media benefits necessary for survival you must use social media. The world is in the process of great change, and one of the main changes we are seeing today is the increased…

By Daniel Tan | September 23rd, 2013 | 0 Comment

How You Can Communicate Successfully with the Media

How Your Business Can Communicate Successfully with the Media

Pitching the media and developing a close relationship with media contacts is a skill that takes time to develop. You might fail many times in trying to foster closer media relations, but keep in mind that every mistake is a…

By Daniel Tan | August 7th, 2013 | 0 Comment

Online Media Kit

Essential Items in your Media Kit

Media Kit In order to conduct your publicity campaign in an effective manner your company needs a media kit. Whatever your field, a media kit can prove truly effective. If you are an author you will want samples of your…

By Daniel Tan | August 2nd, 2013 | 0 Comment

Return on investment

How To Develop Positive ROI With Media Relations

Getting a good return on investment, or ROI, for anything that your business does should be one of your top priorities. Why put the time and effort into doing something for your business if it isn’t going to offer a…

By Daniel Tan | July 25th, 2013 | 0 Comment

What Can You Do If The Media Misrepresents Your Company

There is nothing worse than feeling like your company has been unfairly dragged through the mud for no good reason. If you feel that the media has unfairly represented your company in a news story, there are a number of…

By Daniel Tan | July 10th, 2013 | 0 Comment

What Does the Media Expect From Your Public Relations Team

Understanding what reporters want and expect from your business can seem like an impossible task. Too many people spend hours on public relations writing dozens of press releases without seeing any results. If your business is failing at public and…

By Daniel Tan | May 14th, 2013 | 0 Comment