marketers media blog

Daniel Tan: 8 Tips for Writing an Effective Press Release For Online Businesses

By Daniel Tan on October 20th, 2013


8 tips for writing an effective press release for online business

Press releases are an important part of any public relation campaign. Being involved in both PR and Internet Marketing for almost a decade and running MarketersMedia newswire as a CEO, I have the opportunity to see the commonalities of great press releases that get results. PR has changed a lot since social media’s takeover, from fax […]

Social Networking Has Become a Big Deal For Your Business

By Daniel Tan on September 23rd, 2013


social networking has become a big deal for your business

In order for your company to reap the media benefits necessary for survival you must use social media. The world is in the process of great change, and one of the main changes we are seeing today is the increased use of online media and social networks for business and marketing purposes. There are as […]

The Growing Power of Journalism

By Daniel Tan on September 18th, 2013


The Growing Power Of Journalism

Yes, you read that correctly. Despite all the tales of the death of journalism due to the advent of the digital age, it just isn’t so. Agreed, old school print, television and radio journalism has taken a hit, but for those journalists who have embraced the changes—and opportunities—that digital communication offers, the field is exciting […]

How to Write Outstanding Press Releases Day In and Day Out

By Daniel Tan on September 13th, 2013


How to Write Outstanding Press Releases Day In and Day Out

Through press releases are a relatively simple and straightforward form of communication, writing an effective press release is much harder that you might expect. The goal of a press release is fairly simple, to provide information or publicity about your business or your services. Ideally you want your press releases to get lots of attention […]

Public Relations Instead of Advertising for Business Growth

By Daniel Tan on September 9th, 2013


Public Relations Instead of Advertising for Business Growth

What’s the Difference? “Our new ad series is ready to launch.” “We have begun a new Public Relations campaign locally.” These two statements both refer to getting the word out about your company or product. How do they differ? Let’s address advertising first. Every reader knows an advertisement when they see or hear one. And […]

7 Reasons to Consider Using a PR Specialist

By Daniel Tan on September 5th, 2013


7 Reasons to Consider Using a PR Specialist

Public relations specialists, also known as communications or media specialists are there to help your business or organization effectively communicate with the public. Many PR specialists today work in industries such as advertising, health care, government departments as well as education. A good PR specialist will have a variety of tools at their disposal such […]

Why Public Relations and Brand Building Should Overlap

By Daniel Tan on August 28th, 2013


Why Public Relations and Brand Building Should Overlap

Developing a brand identity is one of the most crucial activities for any business looking to get off of the ground. Having a quality product or service is only one of the many important things that you need to focus on. If you ignore the marketing, public relations, and brand development aspects of your business […]