marketers media blog

Social Networking Has Become a Big Deal For Your Business

In order for your company to reap the media benefits necessary for survival you must use social media. The world is in the process of great change, and one of the main changes we are seeing today is the increased…

By Daniel Tan | September 23rd, 2013 | 0 Comment

The Growing Power of Journalism

Yes, you read that correctly. Despite all the tales of the death of journalism due to the advent of the digital age, it just isn’t so. Agreed, old school print, television and radio journalism has taken a hit, but for…

By Daniel Tan | September 18th, 2013 | 0 Comment

How to Write Outstanding Press Releases Day In and Day Out

Through press releases are a relatively simple and straightforward form of communication, writing an effective press release is much harder that you might expect. The goal of a press release is fairly simple, to provide information or publicity about your…

By Daniel Tan | September 13th, 2013 | 0 Comment

Public Relations Instead of Advertising for Business Growth

What’s the Difference? “Our new ad series is ready to launch.” “We have begun a new Public Relations campaign locally.” These two statements both refer to getting the word out about your company or product. How do they differ? Let’s…

By Daniel Tan | September 9th, 2013 | 0 Comment

7 Reasons to Consider Using a PR Specialist

Public relations specialists, also known as communications or media specialists are there to help your business or organization effectively communicate with the public. Many PR specialists today work in industries such as advertising, health care, government departments as well as…

By Daniel Tan | September 5th, 2013 | 0 Comment

Why Public Relations and Brand Building Should Overlap

Developing a brand identity is one of the most crucial activities for any business looking to get off of the ground. Having a quality product or service is only one of the many important things that you need to focus…

By Daniel Tan | August 28th, 2013 | 0 Comment