marketers media blog

A Day of a Journalist – What Attracts Us and What We Ignore

By Daniel Tan on August 23rd, 2013


A Day of a Journalist - What Attracts Us and What We Ignore

Every business no matter the size can greatly benefit from the services of a professional journalist to increase profits and media coverage.. Journalists today come in many different forms and personalities and there are a variety of ways of grabbing their attention. Today there are television journalists, print journalists and online journalists. This article will […]

The Cost of Neglecting Public Relations

By Daniel Tan on August 20th, 2013


The Cost of Neglecting Public Relations

Projecting the right image to your customers and to the public at large is everything no matter what business you are in. Your reputation is everything in business, and the best shot you’ve got at controlling your image is to have a strong public relations campaign. If you want to project your business in the […]

Letting the World Know You Exist using Press Release

By Daniel Tan on August 20th, 2013


Letting the World Know You Exist using Press Release

A press release is one of the best ways in which you can let the world know your company exists. Whether you are new and in need of all the coverage you can get, or you are just looking to draw more attention to your company, a press release is the way to go. Your […]

Targeting Journalists as a Small Business Owner

By Daniel Tan on August 15th, 2013


Targeting Journalists as a Small Business Owner

Where Do I Send My Great Press Release? Hold off and don’t press “send” until you’ve done some research. A shotgun approach when courting journalists isn’t likely to provide the results your small business needs. First, do your homework. Identify the angle of your story. Are you promoting an event? Are you announcing an expansion […]

How Your Business Can Communicate Successfully with the Media

By Daniel Tan on August 7th, 2013


How You Can Communicate Successfully with the Media

Pitching the media and developing a close relationship with media contacts is a skill that takes time to develop. You might fail many times in trying to foster closer media relations, but keep in mind that every mistake is a trial and error that gets you closer to finding a media relations campaign that does […]

Essential Items in your Media Kit

By Daniel Tan on August 2nd, 2013


Online Media Kit

Media Kit In order to conduct your publicity campaign in an effective manner your company needs a media kit. Whatever your field, a media kit can prove truly effective. If you are an author you will want samples of your writing. If your business sells things, you will want a sample of your product. In […]

How to Use In-House PR for Reputation Management

By Daniel Tan on July 29th, 2013


Reputation management

Do you know how often your product is mentioned on Twitter or Facebook? When you do an internet search on your brand, do you see results close to the top of the results? Do you have a Social Media presence? If you do, is it current? Are there photos of your CEO at the Charity […]