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Return on investment

How To Develop Positive ROI With Media Relations

Getting a good return on investment, or ROI, for anything that your business does should be one of your top priorities. Why put the time and effort into doing something for your business if it isn’t going to offer a…

By Daniel Tan | July 25th, 2013 | 0 Comment

Top 5 Secrets To Making An Eye Catching PR

The press release offers your company an opportunity to showcase a new service, or draw attention to a new brand, promote a new appointment in the Board of Directors, launch a new product, and more. Everyone who has written a…

By Daniel Tan | July 19th, 2013 | 0 Comment

What is the Revenue Potential of E-Journalism?

The internet has been just as revolutionary to the journalism industry as the invention of the printing press, the radio, or television. All of these inventions led to a major shift in the journalism industry, changing the way that people…

By Daniel Tan | July 15th, 2013 | 0 Comment

The Power of Public Relations

What exactly defines Public Relations and what makes it a promotional powerhouse for your business? While advertising is targeted and very focused, Public Relations programs strive to present all aspects of your business—your products, culture and community connections—in front of…

By Daniel Tan | July 10th, 2013 | 0 Comment

What Can You Do If The Media Misrepresents Your Company

There is nothing worse than feeling like your company has been unfairly dragged through the mud for no good reason. If you feel that the media has unfairly represented your company in a news story, there are a number of…

By Daniel Tan | July 10th, 2013 | 0 Comment

What is a PR Specialist and What Does it Mean for Your Small Business

A Cloak of Many Colors They can be In-House, on retainer, or hired on a per-assignment basis. You can hire an outside agency, large or small and with any number of specialties. One agency may specialize in media relations, another…

By Daniel Tan | July 3rd, 2013 | 0 Comment

Promoting Your Company With a Press Release Company

If you are looking to promote your company, then consider using a press release. A press release remains one of the most effective means of promoting any company, whether it is a new company, an old company that has been…

By Daniel Tan | June 27th, 2013 | 0 Comment