marketers media blog

How To Develop Positive ROI With Media Relations

By Daniel Tan on July 25th, 2013


Return on investment

Getting a good return on investment, or ROI, for anything that your business does should be one of your top priorities. Why put the time and effort into doing something for your business if it isn’t going to offer a positive return on investment in some shape or form. ROI shouldn’t be your primary focus […]

Top 5 Secrets To Making An Eye Catching PR

By Daniel Tan on July 19th, 2013


The press release offers your company an opportunity to showcase a new service, or draw attention to a new brand, promote a new appointment in the Board of Directors, launch a new product, and more. Everyone who has written a press release before or read a press release knows that it contains basic contact information […]

What is the Revenue Potential of E-Journalism?

By Daniel Tan on July 15th, 2013


The internet has been just as revolutionary to the journalism industry as the invention of the printing press, the radio, or television. All of these inventions led to a major shift in the journalism industry, changing the way that people received news and information of all types. Each of these shifts has made it easier […]

The Power of Public Relations

By Daniel Tan on July 10th, 2013


What exactly defines Public Relations and what makes it a promotional powerhouse for your business? While advertising is targeted and very focused, Public Relations programs strive to present all aspects of your business—your products, culture and community connections—in front of your target audience consistently. Public Relations campaigns are multi-faceted and aim to reach the consumer […]

What Can You Do If The Media Misrepresents Your Company

By Daniel Tan on July 10th, 2013


There is nothing worse than feeling like your company has been unfairly dragged through the mud for no good reason. If you feel that the media has unfairly represented your company in a news story, there are a number of ways to react and to minimize the damage it does to your reputation. The first […]

What is a PR Specialist and What Does it Mean for Your Small Business

By Daniel Tan on July 3rd, 2013


A Cloak of Many Colors They can be In-House, on retainer, or hired on a per-assignment basis. You can hire an outside agency, large or small and with any number of specialties. One agency may specialize in media relations, another in social media and technology. The permutations and combinations of skills, services and costs are […]

Promoting Your Company With a Press Release Company

By Daniel Tan on June 27th, 2013


If you are looking to promote your company, then consider using a press release. A press release remains one of the most effective means of promoting any company, whether it is a new company, an old company that has been rebranded, or simply a new product or service. Press releases guarantee media coverage and increase […]