marketers media blog

Picking the Best Journalist for Your Company

By Daniel Tan on June 25th, 2013

Know Your Local Media The likelihood that your Press Release or media pitch will be picked up has everything to do with the journalists you target to receive them. How do you choose? What do you look for? Selecting the right approach to a targeted journalist will increase the odds that your promotional information will […]

How to Find the Best PR Specialist for Your Company

By Daniel Tan on June 20th, 2013

Your company is seeking help with Public Relations. You want more print media exposure, a unified web presence incorporating Facebook and Twitter. It would be nice to host quarterly media events at your facility and as President and CEO, you want to make yourself available for speaking engagements in the local business community. Oh, and […]

Strategically Communicating with Your PR Specialist and Journalist

By Daniel Tan on June 14th, 2013

Key Players in Your Success A strong Public Relations campaign is important to your company’s success. And two critical relationships for good PR are between you and (1) your PR specialist and (2) at least one strong and connected journalist in your market. Here’s how to communicate effectively with each and help ensure a strong […]

Thinking About Your Business Development From a Journalistic Perspective

By Daniel Tan on June 6th, 2013

Growth, expansion, and development are some of the most significant priorities of any major business. Business development is a broad term that refers to the many ways in which a business attempts to grow, develop and expand. There are many different techniques and approaches that a business can take to further their goals of growth […]

Repairing the Relationship Between Journalism and Public Relations

By Daniel Tan on May 29th, 2013

Why Can’t We Be Friends? There has been an adversarial relationship between PR professionals and journalists, well, forever. As a PR person, your goal is to get positive media exposure for your company; theirs is to get a great story. The PR folks have been made to feel like beggars, forced to plead for a […]

Increasing Conversions With A PR Specialist And Journalist

By Daniel Tan on May 23rd, 2013

In order for your company to increase conversions it would behove you to dedicate a portion of your marketing campaign toward a PR specialist and a journalist. Conversions are one of the most fundamental principles behind successful marketing campaigns. Ignoring them means you have little idea of what is happening and watching them nosedive means […]

What Does the Media Expect From Your Public Relations Team

By Daniel Tan on May 14th, 2013

Understanding what reporters want and expect from your business can seem like an impossible task. Too many people spend hours on public relations writing dozens of press releases without seeing any results. If your business is failing at public and media relations, it is time to step back and think about what the media expects […]