7 Ways Businesses Can Use Video to Educate

Utilizing video for different types of business communication can help standardize procedures, cut costs, and reach different objectives.  Video training is more interactive than traditional pamphlets and instruction manuals.  Business elearning platforms help streamline both in-house and consumer education by offering necessary sales and product demonstrations. Listed below are seven ways video can effectively be used as an educational tool for business:

Marketing Videos for Clients

Marketing videos can be used as a form of client education about your business.  This short business profile can outline who you are, what you have to offer, and what makes your business the best choice for potential clients.  Marketing videos can be uploaded online or used as a part of a comprehensive marketing campaign.

Help Videos for Clients

Help videos can reduce the costs and liabilities associated with investing in an extensive customer service branch.  Clients can find real help when they need it.  In addition, help videos are often more effective at conveying specific information than telephone support.  Short “how to” help videos can also improve the customer experience as well as improve customer service overall.

Product Demonstration Videos for Clients

As the old adage goes, “Don’t tell them, show them.”  There are few better ways to show prospective clients or customers how a product works than a product demonstration video.  Use these videos to highlight unique product features and show ease of use.  Make products more familiar and approachable to your target audience by adding product demonstration videos to websites.

Introductory Videos for Clients and New Hires

Introductory videos can be used to boost PR efforts by communicating new company information and news with clients.  Similarly, introductory videos can be shown to new hires when crafting an internal company culture. Introduce new hires to the company they will be working for in addition to the people they will be working alongside.  Promote a positive company culture, and reduce anxiety associated with workplace expectations.

Briefing Videos for Staff

Use briefing videos to reduce unnecessary billable hours at lengthy meetings.  Boost productivity and efficiency by using standardized briefing videos to inform staff of universal changes (e.g. benefits packages for the upcoming year) quickly and efficiently.  This standardized method of relaying information can be highly beneficial for both employees and employers.

Recruitment Videos for Prospective Job Candidates

Provide a solid value proposition to employees before they apply to work at a company.  Further convey necessary information about company values and company culture to attract job candidates that are more likely to be the right fit.  Take a personalized approach to videos used to recruit the right job candidates rather than only conveying basic information about the company and the job description.

Training Videos for Staff and New Hires

Ongoing training initiatives at a universal level are strongly recommended.  And, initial training time is almost essential.  Use training videos to cut costs and standardize training.  Employees can view training videos in increments during downtime at work to promote ongoing professional development within an organization. Streamline procedures, increase standardization, and improve overall employee market value with training videos.

Why Video?

Using video in business can improve standardization and improve communication methods at the universal level.  In addition, video can help employers cut costs and drive revenue.

Dorian Travers is a contributor for The Pro Intern and has always had a particular interest in content marketing and coming up with creative ways to help businesses grow.

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