Category Archives: Public Relation

How To Write A Press Release That Converts

How To Write A Press Release That Converts

A press release has long been an essential tool in the arsenal of public relations and serves as an announcement to the media. A press release helps you break and shape stories surrounding your business, attracting attention and, in the…

By Winnie | February 26th, 2018 | 0 Comment

Why Press Releases Still Matter To Your Business In 2018

Why Press Releases Still Matter To Your Business In 2018

In 2015, the death of the press release was prematurely reported. While many are keen to undermine the role of the press release in a modern PR campaign, usually that’s because of an eagerness to promote an alternative service. After…

By Winnie | January 24th, 2018 | 0 Comment

11 Mistakes Commonly Found In A Press Release

11 Mistakes Commonly Found In A Press Release

What could be more important to your publicity than a press release announcement issued to the media and key audiences? Press releases are an opportunity for brands, business and organizations to reach their target audience through the media. Although many…

By Winnie | January 5th, 2018 | 0 Comment

4 Steps To Optimize Your Next Press Release

4 Steps To Optimize Your Next Press Release

Given that the news cycle has evolved significantly since the beginning of the digital age, so too has the value and uses of a press release. Press releases are an excellent promotion tool both online and off. Online, there is…

By Winnie | December 27th, 2017 | 0 Comment

Feature image of The best time to send a press release

The Best Time To Send A Press Release

“It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.” These are the words of Anna Wintour, editor in chief of Vogue Magazine. They hold true for press releases too, where the timing…

By Winnie | December 18th, 2017 | 0 Comment

Feature Image Media advisory vs press release everything you need to know

Media Advisory vs Press Release: Everything You Need To Know

Have you ever wondered what’s the difference between a media advisory and a press release? We spend a lot of time on blogs discussing tips for writing better press releases, but I think it’s equally important that we take a…

By Winnie | November 17th, 2017 | 0 Comment

Press Release Featured Image

A Quick 10-Minute Read To Writing A Better Press Release (With Sample)

A powerful press release can tell a story, report news, and help a cause. Smart writers know that a great press release can take their message to news channels and reach millions of readers (depending on the distribution channel). A…

By Winnie | October 23rd, 2017 | 0 Comment