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Public Relation

From a PR Editor: Press Release Guidelines to Read Before You Start

Do you regularly send business announcements to media outlets and web portals? Or are you just starting to incorporate press releases into your marketing toolbox? Before you dive straight into writing a news release, you got to familiarize yourself with…

By Vivian May 15th, 2019 0 Comment

The Best Press Release Examples for every occasions

You’ve got a business announcement in mind, and now you’re looking on get it out in words and pen it down to share with the whole world. But writing a press release that gets picked up in media outlets is…

By Vivian January 30th, 2019 0 Comment

How To Write A Press Release That Converts

A press release has long been an essential tool in the arsenal of public relations and serves as an announcement to the media. A press release helps you break and shape stories surrounding your business, attracting attention and, in the…

By Winnie February 26th, 2018 0 Comment

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Why Press Releases Still Matter To Your Business In 2018

In 2015, the death of the press release was prematurely reported. While many are keen to undermine the role of the press release in a modern PR campaign, usually that’s because of an eagerness to promote an alternative service. After…

By Winnie January 24th, 2018 0 Comment

11 Mistakes Commonly Found In A Press Release

What could be more important to your publicity than a press release announcement issued to the media and key audiences? Press releases are an opportunity for brands, business and organizations to reach their target audience through the media. Although many…

By Winnie January 5th, 2018 0 Comment

4 Steps To Optimize Your Next Press Release

Given that the news cycle has evolved significantly since the beginning of the digital age, so too has the value and uses of a press release. Press releases are an excellent promotion tool both online and off. Online, there is…

By Winnie December 27th, 2017 0 Comment

The Best Time To Send A Press Release

“It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.” These are the words of Anna Wintour, editor in chief of Vogue Magazine. They hold true for press releases too, where the timing…

By Winnie December 18th, 2017 0 Comment

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