Category Archives: Public Relation

The Power of Public Relations

What exactly defines Public Relations and what makes it a promotional powerhouse for your business? While advertising is targeted and very focused, Public Relations programs strive to present all aspects of your business—your products, culture and community connections—in front of…

By Daniel Tan | July 10th, 2013 | 0 Comment

What is a PR Specialist and What Does it Mean for Your Small Business

A Cloak of Many Colors They can be In-House, on retainer, or hired on a per-assignment basis. You can hire an outside agency, large or small and with any number of specialties. One agency may specialize in media relations, another…

By Daniel Tan | July 3rd, 2013 | 0 Comment

How to Find the Best PR Specialist for Your Company

Your company is seeking help with Public Relations. You want more print media exposure, a unified web presence incorporating Facebook and Twitter. It would be nice to host quarterly media events at your facility and as President and CEO, you…

By Daniel Tan | June 20th, 2013 | 0 Comment

Strategically Communicating with Your PR Specialist and Journalist

Key Players in Your Success A strong Public Relations campaign is important to your company’s success. And two critical relationships for good PR are between you and (1) your PR specialist and (2) at least one strong and connected journalist…

By Daniel Tan | June 14th, 2013 | 0 Comment

Repairing the Relationship Between Journalism and Public Relations

Why Can’t We Be Friends? There has been an adversarial relationship between PR professionals and journalists, well, forever. As a PR person, your goal is to get positive media exposure for your company; theirs is to get a great story….

By Daniel Tan | May 29th, 2013 | 0 Comment

Increasing Conversions With A PR Specialist And Journalist

In order for your company to increase conversions it would behove you to dedicate a portion of your marketing campaign toward a PR specialist and a journalist. Conversions are one of the most fundamental principles behind successful marketing campaigns. Ignoring…

By Daniel Tan | May 23rd, 2013 | 0 Comment

What Does the Media Expect From Your Public Relations Team

Understanding what reporters want and expect from your business can seem like an impossible task. Too many people spend hours on public relations writing dozens of press releases without seeing any results. If your business is failing at public and…

By Daniel Tan | May 14th, 2013 | 0 Comment