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Promoting Your Company With a Press Release Company

If you are looking to promote your company, then consider using a press release. A press release remains one of the most effective means of promoting any company, whether it is a new company, an old company that has been…

By Daniel Tan June 27th, 2013 0 Comment

Picking the Best Journalist for Your Company

Know Your Local Media The likelihood that your Press Release or media pitch will be picked up has everything to do with the journalists you target to receive them. How do you choose? What do you look for? Selecting the…

By Daniel Tan June 25th, 2013 0 Comment

How to Find the Best PR Specialist for Your Company

Your company is seeking help with Public Relations. You want more print media exposure, a unified web presence incorporating Facebook and Twitter. It would be nice to host quarterly media events at your facility and as President and CEO, you…

By Daniel Tan June 20th, 2013 0 Comment

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Strategically Communicating with Your PR Specialist and Journalist

Key Players in Your Success A strong Public Relations campaign is important to your company’s success. And two critical relationships for good PR are between you and (1) your PR specialist and (2) at least one strong and connected journalist…

By Daniel Tan June 14th, 2013 0 Comment

Repairing the Relationship Between Journalism and Public Relations

Why Can’t We Be Friends? There has been an adversarial relationship between PR professionals and journalists, well, forever. As a PR person, your goal is to get positive media exposure for your company; theirs is to get a great story….

By Daniel Tan May 29th, 2013 0 Comment

Increasing Conversions With A PR Specialist And Journalist

In order for your company to increase conversions it would behove you to dedicate a portion of your marketing campaign toward a PR specialist and a journalist. Conversions are one of the most fundamental principles behind successful marketing campaigns. Ignoring…

By Daniel Tan May 23rd, 2013 0 Comment

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