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How to Write a Press Release that Actually Gets Read

Headline, body, and contact info — these are the ingredients to writing a press release. The task by nature, is almost formulaic. All you need to do is fill in the blanks to some news release template, and you are…

By Vivian January 25th, 2019 0 Comment

How To Write A Press Release That Converts

A press release has long been an essential tool in the arsenal of public relations and serves as an announcement to the media. A press release helps you break and shape stories surrounding your business, attracting attention and, in the…

By Winnie February 26th, 2018 0 Comment

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5 Ways to Build Trust Through Content

Trust is an essential component in all marketing and promotion in the 21st century. There may have been a time when people were ready to trust businesses simply because of their brand strength and messaging, but that time has long…

By Jeff Teh February 2nd, 2018 0 Comment

Why Press Releases Still Matter To Your Business In 2018

In 2015, the death of the press release was prematurely reported. While many are keen to undermine the role of the press release in a modern PR campaign, usually that’s because of an eagerness to promote an alternative service. After…

By Winnie January 24th, 2018 0 Comment

11 Mistakes Commonly Found In A Press Release

What could be more important to your publicity than a press release announcement issued to the media and key audiences? Press releases are an opportunity for brands, business and organizations to reach their target audience through the media. Although many…

By Winnie January 5th, 2018 0 Comment

4 Steps To Optimize Your Next Press Release

Given that the news cycle has evolved significantly since the beginning of the digital age, so too has the value and uses of a press release. Press releases are an excellent promotion tool both online and off. Online, there is…

By Winnie December 27th, 2017 0 Comment

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