Trust is an essential component in all marketing and promotion in the 21st century. There may have been a time when people were ready to trust businesses simply because of their brand strength and messaging, but that time has long…
In 2015, the death of the press release was prematurely reported. While many are keen to undermine the role of the press release in a modern PR campaign, usually that’s because of an eagerness to promote an alternative service. After…
What could be more important to your publicity than a press release announcement issued to the media and key audiences? Press releases are an opportunity for brands, business and organizations to reach their target audience through the media. Although many…
And Many More...
Sign Me Up!Given that the news cycle has evolved significantly since the beginning of the digital age, so too has the value and uses of a press release. Press releases are an excellent promotion tool both online and off. Online, there is…
“It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.” These are the words of Anna Wintour, editor in chief of Vogue Magazine. They hold true for press releases too, where the timing…
Are you curious about the difference between media advisories and press releases? We spend a lot of time on blogs discussing tips for writing better press releases, but I think it’s equally important that we take a step back and…
Getting your press release noticed can make or break a business, that is the power of PR. Everything we see in the media has been touched by PR, yet it remains the ‘final frontier’ for small businesses looking to get…
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