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11 Mistakes Commonly Found In A Press Release

What could be more important to your publicity than a press release announcement issued to the media and key audiences? Press releases are an opportunity for brands, business and organizations to reach their target audience through the media. Although many…

By Winnie January 5th, 2018 0 Comment

4 Steps To Optimize Your Next Press Release

Given that the news cycle has evolved significantly since the beginning of the digital age, so too has the value and uses of a press release. Press releases are an excellent promotion tool both online and off. Online, there is…

By Winnie December 27th, 2017 0 Comment

The Best Time To Send A Press Release

“It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.” These are the words of Anna Wintour, editor in chief of Vogue Magazine. They hold true for press releases too, where the timing…

By Winnie December 18th, 2017 0 Comment

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Media Advisory vs Press Release: Everything You Need To Know

Are you curious about the difference between media advisories and press releases? We spend a lot of time on blogs discussing tips for writing better press releases, but I think it’s equally important that we take a step back and…

By Winnie November 17th, 2017 0 Comment

How Small Businesses Can Benefit From Big Media

Getting your press release noticed can make or break a business, that is the power of PR. Everything we see in the media has been touched by PR, yet it remains the ‘final frontier’ for small businesses looking to get…

By Winnie October 31st, 2017 0 Comment

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