marketers media blog

Public Relations Instead of Advertising for Business Growth

What’s the Difference? “Our new ad series is ready to launch.” “We have begun a new Public Relations campaign locally.” These two statements both refer to getting the word out about your company or product. How do they differ? Let’s…

By Daniel Tan | September 9th, 2013 | 0 Comment

7 Reasons to Consider Using a PR Specialist

Public relations specialists, also known as communications or media specialists are there to help your business or organization effectively communicate with the public. Many PR specialists today work in industries such as advertising, health care, government departments as well as…

By Daniel Tan | September 5th, 2013 | 0 Comment

Why Public Relations and Brand Building Should Overlap

Developing a brand identity is one of the most crucial activities for any business looking to get off of the ground. Having a quality product or service is only one of the many important things that you need to focus…

By Daniel Tan | August 28th, 2013 | 0 Comment

A Day of a Journalist – What Attracts Us and What We Ignore

Every business no matter the size can greatly benefit from the services of a professional journalist to increase profits and media coverage.. Journalists today come in many different forms and personalities and there are a variety of ways of grabbing…

By Daniel Tan | August 23rd, 2013 | 0 Comment

The Cost of Neglecting Public Relations

Projecting the right image to your customers and to the public at large is everything no matter what business you are in. Your reputation is everything in business, and the best shot you’ve got at controlling your image is to…

By Daniel Tan | August 20th, 2013 | 0 Comment

Letting the World Know You Exist using Press Release

A press release is one of the best ways in which you can let the world know your company exists. Whether you are new and in need of all the coverage you can get, or you are just looking to…

By Daniel Tan | August 20th, 2013 | 0 Comment

Targeting Journalists as a Small Business Owner

Where Do I Send My Great Press Release? Hold off and don’t press “send” until you’ve done some research. A shotgun approach when courting journalists isn’t likely to provide the results your small business needs. First, do your homework. Identify…

By Daniel Tan | August 15th, 2013 | 0 Comment