marketers media blog

How Your Business Can Communicate Successfully with the Media

Pitching the media and developing a close relationship with media contacts is a skill that takes time to develop. You might fail many times in trying to foster closer media relations, but keep in mind that every mistake is a…

By Daniel Tan | August 7th, 2013 | 0 Comment

Essential Items in your Media Kit

Media Kit In order to conduct your publicity campaign in an effective manner your company needs a media kit. Whatever your field, a media kit can prove truly effective. If you are an author you will want samples of your…

By Daniel Tan | August 2nd, 2013 | 0 Comment

How to Use In-House PR for Reputation Management

Do you know how often your product is mentioned on Twitter or Facebook? When you do an internet search on your brand, do you see results close to the top of the results? Do you have a Social Media presence?…

By Daniel Tan | July 29th, 2013 | 0 Comment

How To Develop Positive ROI With Media Relations

Getting a good return on investment, or ROI, for anything that your business does should be one of your top priorities. Why put the time and effort into doing something for your business if it isn’t going to offer a…

By Daniel Tan | July 25th, 2013 | 0 Comment

Top 5 Secrets To Making An Eye Catching PR

The press release offers your company an opportunity to showcase a new service, or draw attention to a new brand, promote a new appointment in the Board of Directors, launch a new product, and more. Everyone who has written a…

By Daniel Tan | July 19th, 2013 | 0 Comment

What is the Revenue Potential of E-Journalism?

The internet has been just as revolutionary to the journalism industry as the invention of the printing press, the radio, or television. All of these inventions led to a major shift in the journalism industry, changing the way that people…

By Daniel Tan | July 15th, 2013 | 0 Comment

The Power of Public Relations

What exactly defines Public Relations and what makes it a promotional powerhouse for your business? While advertising is targeted and very focused, Public Relations programs strive to present all aspects of your business—your products, culture and community connections—in front of…

By Daniel Tan | July 10th, 2013 | 0 Comment