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The Power of Public Relations

What exactly defines Public Relations and what makes it a promotional powerhouse for your business? While advertising is targeted and very focused, Public Relations programs strive to present all aspects of your business—your products, culture and community connections—in front of…

By Daniel Tan | July 10th, 2013 | 0 Comment

What Can You Do If The Media Misrepresents Your Company

There is nothing worse than feeling like your company has been unfairly dragged through the mud for no good reason. If you feel that the media has unfairly represented your company in a news story, there are a number of…

By Daniel Tan | July 10th, 2013 | 0 Comment

Promoting Your Company With a Press Release Company

If you are looking to promote your company, then consider using a press release. A press release remains one of the most effective means of promoting any company, whether it is a new company, an old company that has been…

By Daniel Tan | June 27th, 2013 | 0 Comment

Picking the Best Journalist for Your Company

Know Your Local Media The likelihood that your Press Release or media pitch will be picked up has everything to do with the journalists you target to receive them. How do you choose? What do you look for? Selecting the…

By Daniel Tan | June 25th, 2013 | 0 Comment

How to Find the Best PR Specialist for Your Company

Your company is seeking help with Public Relations. You want more print media exposure, a unified web presence incorporating Facebook and Twitter. It would be nice to host quarterly media events at your facility and as President and CEO, you…

By Daniel Tan | June 20th, 2013 | 0 Comment

Strategically Communicating with Your PR Specialist and Journalist

Key Players in Your Success A strong Public Relations campaign is important to your company’s success. And two critical relationships for good PR are between you and (1) your PR specialist and (2) at least one strong and connected journalist…

By Daniel Tan | June 14th, 2013 | 0 Comment