Press releases are an important part of any public relation campaign. Being involved in both PR and Internet Marketing for almost a decade and running MarketersMedia newswire as a CEO, I have the opportunity to see the commonalities of great press…
In order for your company to reap the media benefits necessary for survival you must use social media. The world is in the process of great change, and one of the main changes we are seeing today is the increased…
Yes, you read that correctly. Despite all the tales of the death of journalism due to the advent of the digital age, it just isn’t so. Agreed, old school print, television and radio journalism has taken a hit, but for…
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Sign Me Up!Through press releases are a relatively simple and straightforward form of communication, writing an effective press release is much harder that you might expect. The goal of a press release is fairly simple, to provide information or publicity about your…
What’s the Difference? “Our new ad series is ready to launch.” “We have begun a new Public Relations campaign locally.” These two statements both refer to getting the word out about your company or product. How do they differ? Let’s…
Public relations specialists, also known as communications or media specialists are there to help your business or organization effectively communicate with the public. Many PR specialists today work in industries such as advertising, health care, government departments as well as…
Developing a brand identity is one of the most crucial activities for any business looking to get off of the ground. Having a quality product or service is only one of the many important things that you need to focus…
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