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Why Public Relations and Brand Building Should Overlap

Developing a brand identity is one of the most crucial activities for any business looking to get off of the ground. Having a quality product or service is only one of the many important things that you need to focus…

By Daniel Tan August 28th, 2013 0 Comment

A Day of a Journalist – What Attracts Us and What We Ignore

Every business no matter the size can greatly benefit from the services of a professional journalist to increase profits and media coverage.. Journalists today come in many different forms and personalities and there are a variety of ways of grabbing…

By Daniel Tan August 23rd, 2013 0 Comment

The Cost of Neglecting Public Relations

Projecting the right image to your customers and to the public at large is everything no matter what business you are in. Your reputation is everything in business, and the best shot you’ve got at controlling your image is to…

By Daniel Tan August 20th, 2013 0 Comment

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Letting the World Know You Exist using Press Release

A press release is one of the best ways in which you can let the world know your company exists. Whether you are new and in need of all the coverage you can get, or you are just looking to…

By Daniel Tan August 20th, 2013 0 Comment

Targeting Journalists as a Small Business Owner

Where Do I Send My Great Press Release? Hold off and don’t press “send” until you’ve done some research. A shotgun approach when courting journalists isn’t likely to provide the results your small business needs. First, do your homework. Identify…

By Daniel Tan August 15th, 2013 0 Comment

How Your Business Can Communicate Successfully with the Media

Pitching the media and developing a close relationship with media contacts is a skill that takes time to develop. You might fail many times in trying to foster closer media relations, but keep in mind that every mistake is a…

By Daniel Tan August 7th, 2013 0 Comment

Essential Items in your Media Kit

Media Kit In order to conduct your publicity campaign in an effective manner your company needs a media kit. Whatever your field, a media kit can prove truly effective. If you are an author you will want samples of your…

By Daniel Tan August 2nd, 2013 0 Comment

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