Developing a brand identity is one of the most crucial activities for any business looking to get off of the ground. Having a quality product or service is only one of the many important things that you need to focus…
Every business no matter the size can greatly benefit from the services of a professional journalist to increase profits and media coverage.. Journalists today come in many different forms and personalities and there are a variety of ways of grabbing…
Projecting the right image to your customers and to the public at large is everything no matter what business you are in. Your reputation is everything in business, and the best shot you’ve got at controlling your image is to…
And Many More...
Sign Me Up!A press release is one of the best ways in which you can let the world know your company exists. Whether you are new and in need of all the coverage you can get, or you are just looking to…
Where Do I Send My Great Press Release? Hold off and don’t press “send” until you’ve done some research. A shotgun approach when courting journalists isn’t likely to provide the results your small business needs. First, do your homework. Identify…
Pitching the media and developing a close relationship with media contacts is a skill that takes time to develop. You might fail many times in trying to foster closer media relations, but keep in mind that every mistake is a…
Media Kit In order to conduct your publicity campaign in an effective manner your company needs a media kit. Whatever your field, a media kit can prove truly effective. If you are an author you will want samples of your…
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