Getting a good return on investment, or ROI, for anything that your business does should be one of your top priorities. Why put the time and effort into doing something for your business if it isn’t going to offer a…
The press release offers your company an opportunity to showcase a new service, or draw attention to a new brand, promote a new appointment in the Board of Directors, launch a new product, and more. Everyone who has written a…
The internet has been just as revolutionary to the journalism industry as the invention of the printing press, the radio, or television. All of these inventions led to a major shift in the journalism industry, changing the way that people…
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Sign Me Up!What exactly defines Public Relations and what makes it a promotional powerhouse for your business? While advertising is targeted and very focused, Public Relations programs strive to present all aspects of your business—your products, culture and community connections—in front of…
There is nothing worse than feeling like your company has been unfairly dragged through the mud for no good reason. If you feel that the media has unfairly represented your company in a news story, there are a number of…
A Cloak of Many Colors They can be In-House, on retainer, or hired on a per-assignment basis. You can hire an outside agency, large or small and with any number of specialties. One agency may specialize in media relations, another…
If you are looking to promote your company, then consider using a press release. A press release remains one of the most effective means of promoting any company, whether it is a new company, an old company that has been…
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